Daily Summary
MTN Group is partnering with Synamedia to launch a new streaming platform for mobile and fiber customers across Africa, offering both live TV and on-demand content with various payment options. Meanwhile, TVNZ in New Zealand has integrated Imagine Communications’ SureFire ad server into its ad system to streamline its ad operations and boost revenues across its broadcast and digital channels. Both moves are aimed at strengthening market positions through enhanced digital media delivery and monetization strategies.
TVNZ Integrates Imagine Communications' SureFire Ad Server
TVNZ has integrated Imagine Communications' SureFire ad server into its system, enhancing both its broadcast and TVNZ+ digital platforms by improving ad fill rates and reducing lost revenue from underfilled ad breaks.
MTN Teams Up with Synamedia to Launch African Streaming Service
MTN partners with Synamedia to launch a streaming platform across Africa, offering linear TV and VOD content through various monetization models.