TVNZ Integrates Imagine Communications' SureFire Ad Server
TVNZ has integrated Imagine Communications' SureFire ad server into its system, enhancing both its broadcast and TVNZ+ digital platforms by improving ad fill rates and reducing lost revenue from underfilled ad breaks.
Published on April 8, 2025
TVNZ, New Zealand's state-owned broadcaster, has integrated Imagine Communications’ SureFire video ad server into its ad management system, serving its broadcast channels as well as its digital platform, TVNZ+. The integration, announced on April 5, 2025, leverages the SureFire linear control feature to extend the use of linear ad budgets to digital, thereby enhancing fill rates and reducing revenue loss from underfilled ad breaks.
This strategic move is a key component of TVNZ’s transition to a 'Total TV' monetization model, ensuring a seamless transition of ad experiences across both linear and digital formats. Building on successful product testing in 2024, the deployment underlines the broadcaster's commitment to innovative advertising solutions in a rapidly evolving media landscape.