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At the 2025 NAB Show in Las Vegas, broadcasters and tech companies are demonstrating advanced NextGen TV features like HDR video, immersive audio, and smart, AI-driven services, with major brands and over two dozen global companies showcasing innovations. Meanwhile, Kristina Bruni has been elected as the new ATBA chair, bringing over 20 years of experience in communications network development and LPTV expansion to guide the alliance toward greater localism, innovation, and broadcasting access. Both developments underline a significant push towards transforming the television viewing experience through cutting-edge technology and leadership.

Kristina Bruni Elected ATBA Chair

Kristina Bruni has been elected as the new ATBA Chair and will take office at the Annual ATBA Board Meeting on April 5, 2025, during the NAB Show in Las Vegas. Her extensive background in LPTV station construction and communications network development is set to propel the organization's vision forward.

Broadcasters to Showcase NextGen TV Innovations at 2025 NAB Show

At the 2025 NAB Show in Las Vegas, broadcasters and tech companies will highlight NextGen TV innovations including HDR, Dolby Atmos, and AI-enhanced services, with over 250,000 users already exploring the technology.