UEFA Women's Champions League Finals to Feature Pre-Game Concerts Next Season
UEFA will introduce pre-game concerts at the Women's Champions League finals starting next season as part of a renewed five-year sponsorship deal with PepsiCo, extending through 2030. The initiative includes immersive entertainment from the quarterfinal stage, with the 2025 final set to take place in Oslo.
Published on April 9, 2025
Beginning next season, UEFA is set to boost the match-day atmosphere at the Women's Champions League finals by introducing pre-game concerts. This addition comes as part of a renewed five-year sponsorship deal with PepsiCo that will run through 2030, and it will extend immersive entertainment from the quarterfinal stage onward.
In an effort to create a fuller entertainment experience, UEFA’s initiative will blend live musical performances with top-level football. The 2025 final, scheduled to take place in Oslo, will provide fans with an early glimpse of this new era in women’s football, marking an exciting convergence of sports and culture from as early as next season (starting in 2025).