CNBC Rolls Out Smart TV Streaming Service
CNBC has launched CNBC+, a subscription-based streaming service providing live and on-demand business content on smart TVs, as part of its strategy to expand internationally and explore emerging sectors.
Published on April 3, 2025
CNBC is launching CNBC+, a subscription-based smart TV streaming service that brings live programming and on-demand business content to platforms such as Apple TV and Roku. This new service is a key component of CNBC’s broader strategy to diversify its offerings beyond U.S.-focused public markets and tap into international arenas, private investments, and emerging sectors like crypto.
According to CNBC International President Deep Bagchee, the move underscores a shift toward digital consumption with enhanced support for platforms like YouTube, social media, and podcasts. The initiative, detailed in reports as recent as April 2025, also includes plans for an audio-only version aimed at global audiences, complementing traditional television’s role in delivering high-profile interviews and breaking news.
As CNBC continues to evolve in a competitive broadcast landscape, the rollout of CNBC+ is designed to strengthen the network’s international presence while remaining committed to its core U.S. market coverage.