Luka Doncic's No. 77 Lakers Jersey Tops NBA Sales

Luka Doncic’s highly anticipated trade from the Dallas Mavericks to the Los Angeles Lakers has resulted in a historic merchandise milestone. His No. 77 Lakers jersey has become the best-seller for the 2024-25 NBA regular season, as confirmed by NBAStore.com. This achievement not only underscores Doncic’s rising stardom but also marks him as the first international player to lead NBA jersey sales.

The trade, finalized earlier in the season, ended a long-standing trend where legends like Steph Curry and LeBron James dominated the top jersey sales spot since the 2012-13 season, when Carmelo Anthony was at the helm. As reported on April 14, 2025, by multiple sources including Reuters and AS, the move also spurred a remarkable 21% increase in NBA merchandise sales, reflecting the profound impact of Doncic's arrival in Los Angeles.