Neexo Advances to the National Final of Impulsa Startup
Neexo, created by Marco Castelli, David Hernández, and Julio Irurita, has reached the national final of the Impulsa Startup competition with its smart advertising device, the smartmupi, and will compete on April 2.
Published on March 29, 2025
Neexo, an innovative smart advertising initiative created by Marco Castelli, David Hernández, and Julio Irurita, has been selected as one of the top eight projects in the national Impulsa Startup competition. The team will take part in the final phase during the demo day on April 2, where their device—the smartmupi—will demonstrate real-time adaptive advertising and advanced audience analysis.
After its incubation at the Soria Chamber of Commerce, Neexo has shown significant progress towards scalability and market interest. The Impulsa Startup program, co-financed by FSE+, continues to provide critical training, advice, and mentoring to startups, reinforcing efforts to boost technological companies and strengthen the entrepreneurial ecosystem in Spain.