Women's NCAA Tournament Ticket Prices Dip Post-Caitlin Clark, Yet Demand Remains Robust

Ticket prices for the women's NCAA tournament semifinal and championship games have notably decreased compared to last year, with prices on platforms like Gametime dropping by roughly 56.88% for semis and 59.28% for the championship, and the median ticket price falling by 46.16%. Despite these declines, the tournament continues to attract significant attention, as viewership expands to 70 new markets and buzz builds around emerging stars such as Paige Bueckers, Lauren Betts, Te-Hina Paopao, and Madison Booker.

In 2024, Caitlin Clark’s participation helped propel ticket demand to record heights, cementing the event's status as one of the top five most in-demand in women’s college basketball since 2019. Supplemental reports from sources such as Axios (April 5, 2025) and Forbes (April 2, 2024) highlight that while overall prices and TV ratings show a downward trend relative to the previous year, the excitement around the tournament remains undiminished. The championship game is set for Sunday at 3 p.m. ET on ABC, promising another high-energy conclusion to a competitive season.