Unrivaled Women’s 3-on-3 League Nears Break-Even in Inaugural Season
Unrivaled, a player-founded 3-on-3 women’s basketball league, nearly broke even in its 2025 inaugural season by generating over $27 million in revenue, driven by a TNT media deal, sponsorships, and merchandise sales. With competitive viewership and plans for expansion, the league is optimistic about reaching profitability next year.
Published on April 8, 2025
Unrivaled, the new player-founded and owned 3-on-3 women’s basketball league, nearly broke even during its inaugural 2025 season. The league generated over $27 million in revenue—thanks to a lucrative media deal with TNT, corporate sponsorships, and $1.5 million in merchandise sales—while incurring about $7 million in player salaries (averaging roughly $200,000 per player on six teams). Games in Miami’s 850-seat arena averaged 221,000 viewers, with peak numbers reaching 377,000, and the championship game between Rose BC and Vinyl BC drawing 364,000 viewers. Commissioner Micky Lawler expressed optimism that the league will achieve profitability next year.
Supplemental details revealed that prior to its inaugural season, Unrivaled secured notable funding and endorsements from influential investors and sports stars. With plans to expand spectator capacity and host games in additional cities, the league aims to build on a strong start while reinforcing its position in women’s sports. Reporting from sources such as Reuters (2025-04-07) and other media outlets supports the league’s promising outlook as it charts a path toward sustained growth.