On The Money: Can You Afford to Be My Valentine?

As Valentine’s Day approaches, many Americans are rethinking how to celebrate love amid rising prices and inflation concerns. A LendingTree survey shows that couples plan to spend an average of $179 on the holiday, though a significant number are opting for cost-conscious celebrations such as home-cooked meals instead of the traditional gifts like flowers, chocolates, and jewelry.

Recent reports from early 2025, including findings from the National Retail Federation, suggest that overall spending could hit record levels—around $27.5 billion with an average of $188.81 per person. However, while some consumers are prepared to spend more, others remain cautious due to broader economic concerns including fluctuating trade tariffs and worries about the import of small packages from China containing fentanyl. Personal finance tips continue to be encouraged to help navigate these challenging times.